[NHK WORLD]The Signs〜NFTs Bring New Life to Village

NFTs Bring New Life to Village - The Signs - TV | NHK WORLD-JAPAN Live & Programs

Yamakoshi, Niigata Prefecture, is a remote village with a population of just about 800 people. NFT art featuring Nishikigoi, a colored variety of carp it's known for, could be the key to new life for the town. Purchasing this new type of artwork in the spotlight gives buyers a chance to participate in community revitalization activities. Real world and digital communities interweave, in this challenge towards local revitalization.

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